Atticus provides tailored sets of high-potential major donor prospects
with in-depth profiles, curated insights, and expert engagement strategies
for personalized outreach.
“I've never seen anything like this platform. Atticus has the
Terry L. Hales, Executive Vice CAOAtrium Health, Wake Forest Baptist Health, Wake Forest School of Medicine
potential to be a game changer in raising new major gifts.”
Fewer Profiles. Better Data.
A Smarter Way To Do Good.
With Atticus, you receive a one-time or monthly set
of highly qualified major donor prospect profiles.
We identify the prospects already aligned to your mission
and do extensive research to provide the information
your team needs to do personalized donor outreach
in pursuit of relationships with new major donors.
Prospects with the capacity, generosity, and MVV alignment to become your organization’s next major donors.
“Strangers” means you don’t know one another yet. We can also surface “hidden gems” from within your own data to identify prospects you already know with the capacity to give more.
Prioritize the Right Donors.
Secure More Major Gifts.
Roughly 90% of giving to non-profits comes from 10% of donors. We match your organization’s mission against millions of data points to identify the right prospects from among them. The result is a way to prioritize your donor outreach based on alignment and lifetime donor value.
Get Usable Data.
Reach Out With Confidence.
Highly personalized major donor outreach requires highly personalized major donor prospect identification and research. Atticus finds accurate alignment, capacity, and generosity information about your prospects. Learn the key events that shaped their lives and insights about how to connect with them. Our profiles equip your team to engage in the hard work of outreach and connection with confidence.
The insights summary provides an overview of how we know the prospect aligns with your organization. Our rich, narrative profiles also have many additional insights showing proof of the prospect’s capacity, generosity, and alignment.
Additional profile sections provide a selected history of (public) gifts, contact information, and even potential human connections between the prospect and your organization.
Attend “stranger engagement” workshops and more to fine-tune your teams’ donor outreach skills.
Plan Your Outreach.
Leverage Expert Engagement Strategies.
We assist development officers with strategic 1-1 coaching, tactical planning, ongoing assistance, and full cycle training programs. When you need it, Atticus is at your side to help you get the most out of your major donor outreach.
Curated Insights. Expert Research.
A Smarter Way To Do Good.
There’s a flood of data available to you about
donor prospects but what are you supposed to do with it?
We use millions of data points to curate potential matches
and construct detailed and accurate profiles that your
development team can actually use. With Atticus,
their time is spent on outreach and engagement efforts,
not research and data validation.
Frequently Asked Questions
What does Atticus consider a major gift?
Non-profits have different thresholds for what they consider a “major” or “principle” gift. Atticus surfaces prospects who can provide a minimum one-time gift of $50k or more and with potential lifetime value to the organization of over $250k. Most Atticus prospects are capable of six and seven figure gifts.
Why focus on major donors?
Connecting with wealthy, generous individuals who support your vision can result in millions of dollars over their lifetime. These donors aren’t just names for mass mail or social media campaigns; their value justifies the extra effort of highly personalized engagement. These donors support many different organizations and causes, so it’s not about competing for their dollars. Instead, focus on building a relationship and showing how they can be part of your mission.
How does Atticus fit into your existing approach to major donors?
First, congratulations for having an existing approach! Most organizations know they need to be prioritizing major donors but struggle to execute. Atticus prospects aren’t for mass mailings or digital campaigns but highly-personalized outreach. Whether you call them Major Gift Officers, Philanthropic Advisors, or something else entirely, you didn’t hire them to spend time in front of a computer researching and looking at data. Atticus Profiles help prioritize their time and efforts and enable them to focus on outreach and relationship building. We are not the answer for an organization seeking only to hit this year’s fundraising goal.
How long does it take to turn Atticus prospects into donors?
It depends on the diligence of the fundraising team and the readiness of an individual donor to give. For donors who don’t know your organization already, it typically takes 7-12 months to make an initial connection longer to secure a major gift. For “hidden gems” (existing donors with significantly greater capacity), the process can be shortened but still requires persistence and intentionality.
Where do our surfaced prospects come from?
Our U.S. based prospects are surfaced from many sources using millions of data points – more than a human would ever be able to curate. Some of the industry’s top data-scientists built the technology our team uses to find the needles in the haystacks. Then our research teams validate the data, curate the right prospects for your organization, and produce rich narrative profiles.
The prospects we provide your team will include new donors to your organization and – with optional data sharing – existing donors that have the capacity to give much more. These “hidden gems” provide an opportunity to accelerate the typical 12-18 month process of cultivating new major donors.
Do you have to share our data with us and what's the benefit if we do?
With our Elements offering, you don’t have to share any data with us. You miss out on the opportunity to find “hidden gems,” our ability to search for “look-alike donors,” and you run the possibility of having us surface existing major donors with fully-private giving histories.
We have a secure platform, a team of data-security experts, and a commitment to treating your private information with the same care we apply to our own. We never share client data with outside parties, including other clients. We hope that, in the sales process or quickly thereafter, we’ll earn the confidence you need to trust us with your data. With it, we can provide you with better prospects, insights, and service.
What types of non-profits do we work with?
We have clients in healthcare research, compassionate outreach, Christian missions, think tanks, and all kinds of industries. We work with non-profits of all shapes and sizes, although we typically partner best with clients that are needing to raise a minimum of $4M. Atticus is not the solution for short-term fundraising needs. All of our clients have a “major donor mentality” that prepares them to invest 12+ months in cultivating new donor relationships.
100%
of our clients received a major gift from an Atticus prospect within the first 17 months.
3.55x ROI
achieved by our longest tenured client from Atticus-raised prospects.
12%
prospect response rate across all profiles, compared to national average of 5.3%.
”I've been really impressed with the quality of the profiles.
Ed CrowderAssociate Vice President Major and Planned Gifts
”I don't know of anyone out there doing what Atticus is doing. We all know we need to focus on major donors and Atticus is the help we need to do it.
Jeff HensleyManaging Director, Advancement Division
