Pathways is Atticus’ proprietary prospect research tool designed specifically to find warm leads to your portfolio of prospects. It uses Al to map the hidden connections between your network and your targets, surfacing the specific relationships that turn cold outreach into warm introductions.
Pathways
Every Lead a Warm Lead
Find Existing Connections
How It Works
1) Import your collective network – Pull in contacts from your CRM, email, LinkedIn, and more. Include board members, volunteers, and key supporters.
2) Research your targets – Let our Al researcher automatically map your prospect’s affiliations, or use our browser extension to capture specific connections you discover.
3) Find your paths – Pathways quickly reveals who in your network went to school with, serves on boards with, or shares connections with your target.
4) Make the ask – Reach out through your mutual connection. “I saw you both serve on the Northwestern board, can you introduce me?” beats cold calling every time.
Success Story
A state Family Policy Council targeted a stranger as a potential donor based on alignment signals surfaced by their research team. Using Pathways, they discovered that a board member and the stranger were both contributors for a like-minded magazine and had even co-written articles together.
One warm introduction later: $15,000 gift from a former stranger!
