Authored by Paul Mulner, CEO of Atticus Technology
Welcome to 2025! As the CEO of Atticus, I’m excited to share how our unique approach is transforming the landscape of major gift fundraising. Our mission is to empower non-profits to connect with the major donors who are eager to fund their great endeavors.
Our Mission
The heart of philanthropy lies in the alignment between a donor’s passion and a non-profit’s mission. Our platform is designed to identify and connect these high net worth individuals with the causes they’re most passionate about. We’re not just about matching, as valuable as that is; we’re about equipping non-profits with all they need to create the lasting relationships that foster substantial, meaningful giving.
How We Help Secure Major Gifts
Traditional fundraising often involves a lot of manual data sifting, cold calls, and hoping for the best. Atticus changes that paradigm:
Big-Data-Driven Insights: Our technology and team analyze millions of donor profiles against your organization’s specific mission, vision, and values. This approach ensures that we’re not just finding any donor, but the right donor for your cause.- Eliminating the Guesswork: Instead of spending months on research, your team can focus on building relationships. We provide rich, narrative profiles of both new potential donors and existing supporters who have the capacity to give more.
- Enhanced Engagement: With Atticus, you get insights into commonalities between your organization and potential donors—like shared interests in people, places, or causes. These insights prepare you for more effective, personalized outreach.
- Security and Privacy: In an era where data security is paramount, we ensure all interactions and data handling meet the highest standards of privacy and security, giving both you and your donors peace of mind.
Why Our Approach Works
The effectiveness of Atticus isn’t just in the technology but in understanding philanthropy. Major donors aren’t interested in generic appeals. They want to know how their gift will make an impact. Atticus helps you show them that impact through tailored engagement strategies.
Since time is of the essence, our system reduces the time spent on donor research, allowing your team to engage in more meaningful relationship-building activities. By identifying donors who are already aligned with your mission, we help you focus your efforts where they count, increasing the likelihood of securing significant gifts.
Looking Forward to 2025
As we move into 2025, Atticus is poised to do more than ever before:
Expanding AI/ML Capabilities: We’re constantly refining our technological capabilities to better predict donor behavior and potential, ensuring even more precise matches.- Community Building: We aim to create a community of non-profits and donors where sharing success stories can inspire and motivate others to give or give more.
- Educational Resources: We’re committed to not just providing tools but also education. Look out for new resources, webinars, and case studies to help you maximize your fundraising efforts.
The future of philanthropy is not just about asking for donations; it’s about creating partnerships that resonate deeply with both parties. At Atticus, we’re excited to lead this charge in 2025, helping non-profits achieve their missions through the power of informed, heartfelt giving.
Join us in this journey. Let’s make 2025 a year where major gift fundraising transforms visions into realities for non-profits around the world. Together, we can do good in a smarter, more effective way.
To schedule an introductory call with Atticus, click here.
