Atticus strives to find connections between our clients and the major donor prospects we deliver so every lead is a warm lead. Pathways, our new proprietary tool, enables us to identify and display all potential paths to engage a prospect.
Pathways
Every Lead a Warm Lead
Find Existing Connections
How It Works
Our clients provide us with a list of ‘Connectors’—
individuals who are 1) well-connected and 2) willing to
serve as ambassadors for their organization, including
meeting with prospective donors. We then cross-
reference the Connectors list with our prospect data,
applying advanced natural language processing and
large language models to identify key paths to a
prospect, resulting in connection paths to an
organization’s prospects.
How to Use Connection Paths
Our experience with these so far has provided us with
valuable insights. However, don’t let these ideas limit
your creativity— you undoubtedly have your own
effective approaches to engaging your Connectors.
With that said, we’ve observed a few recurring responses
from our clients about the usefulness of these warm leads,
some of which hold more potential than others.
Here’s how we recommend leveraging the different
strengths of the Connections we find:
Each of these scenarios is valuable though we hope for
more strong connections than weak ones, which is why
we give you as many as we can find per donor prospect.
